Falafel AA in Holon gets its name from its owners, Oren Harel (42) and Itzik Tzada (39), who have run the place together since 2009. The two managed to expand and today have two branches, 67 Hankin Street and 1st Halogen Street in Holon. At first they opened the place under the concept of a plate for only five shekels, but since then they had to raise the price a little, and this year, due to the deterioration in the cost of living, the price went from 8 shekels to 10 shekels.
Despite this, Oren and Itzik falafel is still considered one of the cheapest and tastiest places in Children’s City.
“We stick to the classic and beloved dish,” Harrell promises. “Hot pita bread with falafel balls, hummus, tahini, vegetable salad and of course sauerkraut. We have a secret recipe we got from my grandmother, who came from Spain, and we both have a great love for the dish. I’ve been working from the age of 14 in falafel, washing dishes, cleaning them, selling them, And I did it all.” And today we’re in a partnership together. I really like the dish, and I enjoy half a dish at least twice a week to remember the taste.”
Both partners are watching the sharp rise in prices in the field, and yet they are convinced that it is possible to make a decent living without tearing the customer’s pocket.
“We have regular clients, I see a family with a lot of kids who want to be pampered outside and I know that in other places it can cost them hundreds of shekels. Here they have fun, they eat until they are full and everyone earns. Charging 25 shekels per meal is excessive, and really unnecessary, And also the increase “from 8 to 10 shekels, we made it with a heavy heart and little choice. It is important for us to keep it affordable, and our heart does not allow us to forbid anyone who wants to eat a pita with hot and fresh falafel.”
Jamal and Svetlana Milad’s falafel shop at the entrance to the Ramle market looks like a branch of the Farm chain. It is impressive to see how this busy place maintains such a high level of order and cleanliness.
But above all, the exceptional price stands out: 12 shekels for a portion of falafel, 7.5 shekels for a half portion, prices that are hard to find, especially these days, due to the high prices and the tightness of business owners.
Customers who visit the place six days a week attest that not only does the price do it, but also the taste of the green falafel balls rich in herbs and spices.
“It’s another thing, I don’t just come here every day,” said Hanan Aboudi, a Ramle resident, who finished another plate and rice. Additional customers are seated at the bar outside the store, which overlooks the colorful Market Street. The wait, even during rush hour, is not long, mainly due to the large number of staff, some of whom are relatives of the couple’s birthday.
The secret ingredient mixture is swallowed inside the falafel machine, spinning and releasing fine round balls into the hot oil. When the balls are ready, they are transferred to a serving rack inside a hot bowl, next to a huge stack of chips.
The seller on duty, Ori, puts gloves in his hands, puts balls in the pita and prepares the dishes at an amazing pace. And what about the taste? Green and moist on the inside, crisp and brown on the outside. Really delicious.
The events are run by Hani, the son of Gamal and Svetlana. “Some days it’s hard to keep up,” he says. “For example, on Wednesdays, when there is also an open market, the traffic is especially heavy.”
Everyone is talking about high prices.
He added, “We are not concerned with rising prices or the Minister of Finance. We have been here for more than four years and the price has not moved.”
Ze’ev Ephraim (59), the owner of the falafel market who has been working in the Rehovot municipal market for 48 years, has been selling and will continue to sell part of the falafel for 15 shekels. “The cost of living is an excuse for suppliers to raise prices,” he says. “As a company with regular customers I do not intend to raise prices, I will absorb the period.”
The falafel market has not stopped for nearly 50 years. The one who created it is Ze’ev’s father, and he himself has spent most of his life in the municipal market along with merchants and regular customers who have already brought children, grandchildren and even great-grandchildren to falafel.
In the next two weeks, Ze’ev is in the process of moving falafel to the new market, several dozen meters from the previous location. The building is new and the management fee in it will be much higher, but this will not push him, he says, to raise prices. “I’ve been working with regular clients for many years, and at the moment I don’t raise prices,” he declares.
Although the falafel cream from Ze’ev costs only 15 shekels, it is no less good than its dear sisters. It’s a pampering dish with chips and salads free from the fresh salad bar.
In the taste test, there is no doubt that it is at the top level as it repeatedly gets the best reviews from townspeople in local Facebook groups.
According to him, the increase in prices on the part of the suppliers is an exploitation of the situation. “I think many suppliers have taken advantage of the situation that the goods are coming from abroad and have jumped the price from tens to hundreds of percent,” he says. There are raw materials that have become more expensive, but there is no need to raise the price. If a mother of four comes to me and wants to feed them falafel, the difference of another 10 shekels per meal is a very big difference. Our regular customers never leave us and this is not the time to raise the price for them. We will be patient and hope for better days.”
Two years ago, when the aura exploded in our lives and no one knew where to turn, Kobe Zumbi sat at his home in Rishon LeZion and recalculated the way. “I worked for a digital and electrical products company but didn’t feel good, I was looking for another direction to make people happy,” he says.
Cuts. Two years later, in a falafel “Rothschild 33” stand on the sidewalk, Pompeii seems to make people happy, and does so by stomach.
The delight starts with the price: a portion of falafel stuffed with everything costs 18 shekels here. Next to it you get free salads, all made by hand. In addition to the traditional falafel, you can enjoy a pool with a surprise – the “ark” pie with a recipe passed down from generation to generation, as well as the local invention, a dish of samosa and sabeeh. According to the crowd who are quickly bullying her, she does the job.
“Lieberman ripped us off, he raised prices so people would think twice before spending money on food. They come to me first and ask how much it costs. I don’t intend to raise prices now because people are having a harder time, not having to look to hurt them. I also see,” says Zombie. How everyone who used to eat shawarma eventually comes to eat falafel, which is cheaper, but I can guarantee that it is no less tasty than other dishes in the most expensive places. ”
According to Zombie, his mother was also recruited for the place. “She’s been in the food business for many years, and everything people make here is based on a secret recipe that runs in the family,” he says.